Anno Borkowsky is Head of the new Additives business unit, established after the merger with the U.S. Chemtura company. He is very pleased with the variety of opportunities offered by the new business.

Mr. Borkowsky, how were your first few days as Head of the Additives Business Unit?
Unbelievably positive! Even on the evening prior to the welcoming events, I saw a pickup truck with the LANXESS logo on it in Monroe, Texas, which is about an hour from our El Dorado site. Later I found out that many employees are putting the logo on their
cars. That made a big impression on me.

What are the main characteristics of the Additives business unit?
We have an entirely different standing than before. Thanks to the added Chemtura businesses, we advanced in one go to become a global leader in the additives industry. We have an impressive value chain, especially for bromine, which ranges from bromine extraction all the way to flame retardants and liquids. But we are also a force to be reckoned with now in the lubricants segment as well.

What market opportunities arising from these new businesses do you think are most exciting?
Every sub-segment offers tremendous creative freedom. I see a lot of potential for further expanding the business lines. However, we also have to restructure several areas to better exploit synergies, particularly in sales and marketing, as well as the supply chain.

Where do you see opportunities in additives business? What trends prevail?
More and more additives are being used, which means we have every reason to be optimistic about the future. Furthermore, we are benefiting from the global trend toward phthalate-free plasticizers. They were banned long ago in Europe, and similar restrictions will continue to spread worldwide. We therefore assume that the same will apply in China in the near future. Incidentally, suppliers continue to consolidate there in response to increasingly tight environmental regulations. This could be an opportunity for us, but also poses a risk, for example if too many raw material suppliers are eliminated.