Professionals needed 5,805,864 building blocks to complete a 13-meter-high model of London’s Tower Bridge in Packington Hall, England. A world record! They spent a whole five months working on the famous landmark, and were finally able to present it to the public on September 28, 2016. Never before had so many plastic bricks from a single toy manufacturer been used to build one piece. Laid end-to-end, they would form a line reaching from Tower Bridge in London all the way to Paris. For the artists, this was enough to earn them an entry in the Guinness Book of Records.
When the manufacturers of toy plastic building blocks want to make the eyes of adults and children alike light up with excitement, LANXESS has the answer. Macrolex organic dyes are among the colorants used to give the bright building blocks their color. Not only are they completely safe for children and adults, they are also very color-intense. In addition to toys, these literally brilliant molecules can be found in a whole range of end products, such as car rear lights and plastic drinks bottles. These special products are manufactured in LANXESS’s organic colorant plant in Leverkusen. Alongside dyes for coloring plastics, the plant’s product portfolio also includes many other products that make the world a more colorful, brighter place. Inks, paints, laminate and high-end applications such as color filters for LCD screens in flat-screen televisions and smartphones all get their colors from colorants made in Leverkusen. The entire portfolio includes 150 different products with an annual capacity of approximately 5,000 metric tons. The multi-purpose facility achieves this using around 250 raw materials.